Here are a bunch of books that I’ve found interesting in some way over the years. They cover a massive range of issues, but are all connected in some way to communication, business and/or human motivations.
What If
One Show (Volumes 17 & 19) D & A D (Edition 1997 & 2000)
Eurobest – (Edition 2 & 1997)
NY Festivals (Volumes 6, 7, 8 & 9)
Graphis Advertising 1998
Impropoganda
The New, New Thing – Micheal Lewis
Open Minds – Andy Law
Branded – Alissa Quart
F’d Company – Philip J Kaplan
Truth, Lies, Ad’s – John Steel
Jigsaw Man – Paul Britten
Mindhunter – John Douglas
TV Nation – Michael Moore
Cutting Edge Ads – Jim Aitchison
Amazon.com – Robert Spector
Anita Roddick – Anita Roddick
Brand Manners – Hamish Pringle
Attention – Ken Sacharin
Batteries Included – Nigel Barlow
Adcult USA – James Twitchell
Anatomy of Buzz – Emanuel Rosen
Mad Ave – Art Directors Club
Up The Agency – Peter Mayle
Ogilvy On Ad’s – David Ogilvy
Why We Buy - Paco Underhill
Mind Wars – Ian McFayden
Nobrow – John Seabrook
What Ad’s Is – Maurice Smelt
Brand Spirit – Hamish Pringle
Gonzo Marketing – Chris Locke
Clue Train Manifesto – Chris Locke
Differentiate Or Die – Jack Trout
Ad Handbook – Sean Brierley
Disruption – Jean-Marie Dru
Under The Radar – John Bond
Fast Food Nation – Eric Schlosser
Reefer Madness – Eric Schlosser
BooHoo – Ernst Malmsteen
Burn Rate – Micheal Wolfe
Tipping Point – Malcolm Gladwell
Faster – James Gleick
Cybergypsies – Indra Sinha
Richard Branson – Richard Branson
Branded – Gareth Williams
No Logo – Naomi Klien
Advertising – Dave Saunders
Top 10 Of Everything – Robert Ash
After Image – John Grant
Writing On The Wall – Geoff Burch
Genie’s Wisdom – Jack Trout
People Watching – Desmond Morris
Purple Cow – Seth Godin
Brand Failures – Matt Haig
Girl Heroes – Susan Hopkins
Over There – Granta
What It Feels Like – Esquire
The Philosophy Gym – Stephen Law
Liars & The Lying Liars Who Tell Them – Al Franken
22 Immutable Laws Of Branding – Al & Laura Riles
The Best Democracy Money Can Buy – Greg Palast
Who Moved My Cheese – Spencer Johnson
Next – Ira Matathia & Marian Salzman
Innovation & Creativity – Jonne Ceserani & Peter Greatwood
Everything You Know Is Wrong – Edited by Russ Kick
Clueless in Advertising – May Lwin & Jim Aitchison
Even More Offensive Marketing – Hugh Davidson
Lose Friends & Infuriate People – Jonar Nadar
100 Posters Of The Century (Campaign)
Mrs Slocombe’s Pussy – Stuart Jeffries
Why I Hate Flying – Henry Mintzberg
Banks Behaving Badly – Maria Preudergast
The Bitch In The House – Cathi Hanauer
Brands In The Balance – Kevin Drawbaugh
Ad’s And The Mind Of The Consumer – Max Sutherland
Textbook Of Wisdom – Edward de Bono
Nudist On The Late Shift (x2) – Po Bronson
Marketing Insights & Outrages – Drayton Bird
Hey Whipple, Squeeze This – Luke Sullivan
Beermat Entrepeneur – Mike Southon & Chris West
Sociology:The Basics – Martin Albrow
101 Experiments In The Philosophy Of Everyday Life – Roger-Pol Droit
Brands: Visions & Values – John Goodchild & Clive Callow
A New Brand World – Scott Bedbury & Stephen Fenichell
Authenticity: Brands, Fakes, Spin & The Lust For Real Life – David Boyle
Marketing Myths Killing Business – Kevin Clancy & Robert Shulman
The Unknown Darkness – Gregg O. McCrary
Radical Marketing – Sam Hill & Glen Rifkin
Simplicity Marketing – Steven Cristol & Peter Sealey
Brain Darts – Turkel, Schwartz & Partners
Communication Arts – Dec ‘97, ‘99, 2000
Spree – Pamela Klaffke
The Big Moo – Seth Godin
Lore Of Average – Karen Farrington
Mind Gym – Time Warner Books
Re-imagine – Tom Peters
Brand Hijack – Alex Wipperfurth
Mind Maps For Kids – Tony Buzan
Blink – Malcolm Gladwell
A Mind Of Its Own – Cordelia Fine
Business Miscellany – The Economist
What Just Happened? – James Gleick
Campaign Brief: The Works 2004
60 Trends In 60 Minutes – Sam Hill
Free Prize Inside – Seth Godin
The Corporation – Joel Bakan
Talk To The Hand – Lynne Truss
Sun Tzu Was A Sissy – Stanley Bing
Teach Yourself To Think – Edward de Bono
50 Facts That Should Change The World – Jessica Williams
Everything Bad Is Good For You – Steven Johnson
How To Have A Beautiful Mind – Edward de Bono
Meaning: The Secret Of Being Alive by Cliff Havener
From Worst To First – Gordon Bethune
Wisdom Of Crowds – James Surowiecki
Eating the Big Fish – Adam Morgan
Brand New Brand Thinking: Brought to Light by 11 Experts Who Do – Merry Baskin & Mark Earls
The Rise Of The Creative Class – Richard Florida
Sue/Petition (Going Beyond Competition) – Edward de Bono
Arrogance: Rescuing America From The Media Elite – Bernard Goldberg
The 18 Immutable Laws Of Corporate Reputation – Ronald J. Alsop
Polar Bear Pirates – Adrian Webster
Sun Tzu: Strategies For Marketing – Gerald A Michaelson & Steven W Michaelson
The Soul Of The New Consumer (What We Buy And Why In The New Economy) – David Lewis & Darren Bridger
The Secret Life Of Teens (Young People Speak Out About Their Lives) – Gayatri Patnaik & Michelle T Shinseki
Creative Advertising – Ideas & Techniques From The World’s Best Campaigns – Mario Pricken (Thames & Hudson Publishers)
The True Stella Awards – Randy Cassingham
How Mumbo Jumbo Conquered The World – Francis Wheen
Why Business People Speak Like Idiots – Brian Fugere, Chelsea Hardaway & Jon Warshawsky
Brain Tattoos Creating Unique Brands That Stick In Your Customers Mind – Karen Post
The New Positioning: The Latest On The World’s #1 Strategy – Jack Trout & Steve Rivkin
Odds’R – The Odds On Everything Book – Roger L. Schlaifer
100 Most Dangerous Things In Everyday Life – Laura Lee
The Global Me (New Cosmopolitans and the Competitive Edge: Picking Globalisations Winners and Losers) – G. Pascal Zachary
The Sterling Book Of Quotations – Vijya Kumar
Positioning: The Battle For Your Mind – Al Ries & Jack Trout
Brand Royalty: How The World’s Top 100 Brands Thrive & Survive – Matt Haig
The Mind Map Book – Tony & Barry Buzan
Why Is It Always About You? – Sandy Hotchkiss
Trade Secrets: Everything About Everything – BBC Books
The Art Of Systems Thinking – Joseph O’Connor & Ian McDermott
Bang – Linda Kaplan Thaler & Robin Koval
The Economic Hitman – John Perkins (Audio CD)
The Golden Ghetto: The Psychology Of Affluence – Jessie O’Neill
The International Thesaurus Of Quotations – Eugene Ehrlich & Marshall De Bruhl
The World’s Worsts – Les Krantz & Sue Sveum
Dictionary Of Provebs – Penguin Reference Books
NLP At Work – Sue Night
Book Of Lies – Andrews McMeel Publishing
Economist Pocket World In Figures
Happiness – Richard Layard
A Whole New Mind – Daniel H Pink
Small Is The New Big – Seth Godin
The Culture Code – Clotaire Rapaille
Whatever You Think, Think The Opposite – Paul Arden
Watching The English (Hidden Rules Of English Behaviour) – Kate Fox
Freakonomics – Steven D Levitt & Stephen J Dubner
Welcome To Britain – Jan Williams & Chris Teasdale
Forbes Magazine: Book Of Business Quotations
Problem Solved: A Primer In Design & Communications – Michael Johnson
Collapse: How Societies Choose To Fail Or Survive – Jared Diamond
Willing Slaves: How The Overwork Culture Is Ruling Our Lives – Madeleine Bunting
Shopped: The Shocking Power Of British Supermarkets – Joanna Blythman
How British Is That? – The Eccentric British Guide Book (Crombie Jardine Publishing)
Why The Toast Always Lands Butter Side Down: The Science Of Murphy’s Law – Richard Robinson
The Positive Power Of Negative Thinking – Julie K. Norem
What We Believe But Cannot Prove – Edited By John Brockman (Pocket Books)
Cool Brands: An Insight Into Some Of Britain’s Coolest Brands 2006/07 – Superbrands.org.uk
Marketing Gurus: Lessons From The Best Marketing Books Of All Time – Chris Murray
